beijing

Sergey Bubka, IOC Member and Olympian, made sure an official Beijing 2008 Olympic torch found a new home today amid the extensive Olympic memorabilia on display at the World of  Coca-Cola in Atlanta, USA.

The Beijing Olympic torch joins a collection of Olympic memorabilia that includes seven other Olympic torches, thousands of Olympic-themed pins and artefacts dating as far back as the 1928 Olympic Games, all commemorating the 80-year partnership between Worldwide TOP Partner Coca-Cola and the Olympic Games.

Sergey Bubka, President of the National Olympic Committee of Ukraine, also holds the world record (6.15 metres) in pole vaulting and is a six-time World Champion and Olympic gold medal winner in the event. He attended the ceremony which was directed by Philip Mooney, Director of Heritage Communications, The Coca-Cola Company, who serves as the official archivist of the company.

“Coca-Cola has always embodied the shared optimism and inspiration that is so central to the Olympic Movement,” said Bubka.  “Thank you to Coca-Cola for playing such a critical role as a sponsor and representing the spirit of the Games and its enduring traditions so well for the past 80 years.”

The Coca-Cola Company has been involved in eight Olympic Torch Relays over the years”, said Mooney. “These Torch Relays bring the excitement of the Olympic Games to people directly, and we continue to share that spirit today by giving visitors to the World of Coca-Cola an opportunity to see a real Olympic torch up close. This is also part of our vision of continually refreshing the attraction so that our guests have a unique experience every time they visit.”

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The IOC intends to further analyse the samples collected this summer during the Olympic Games in Beijing. Substances that will be analysed across all sports include EPO CERA.
All samples are currently being repatriated to the WADA-accredited laboratory in Lausanne where Olympic samples are usually stored after the Games. The details of the procedure, such as the number of samples to be further analysed and the timeline, are currently being discussed with WADA.
 
As part of its zero-tolerance policy against doping, the IOC is storing samples collected during the Olympic Games for eight years. This allows the IOC to analyse samples retroactively should fully validated tests to detect new substances/methods become available.
 
"Our message is very clear. The IOC will not miss any opportunity to further analyse samples retroactively. We hope that this will work as a strong deterrent and make athletes think twice before cheating," said IOC President Jacques Rogge.
 
Some 4,770 doping tests were carried out in Beijing in the framework of the largest ever testing programme for an Olympic Games. The tests included 3,801 urine and 969 blood tests. Urine tests included 817 EPO tests, and blood tests covered 471 human Growth Hormone (hGH) tests. All the tests covered the 29-day period from 27 July until 24 August 2008. Athletes qualified for the Beijing 2008 Olympic Games were tested by the World Anti-Doping Agency and BOCOG under the authority of the IOC. As a general rule, all top five finishers, plus a further two, were tested.

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